Private sales

Funda is a public property platform. With a private sale, the seller deliberately chooses not to promote a home widely. The home is shared only with carefully selected potential buyers. This gives the seller more control over who sees the home, which information is provided and how the sales process proceeds. The agent approaches suitable candidates through their own network and targeted marketing. This personal approach fits a private sale better than a public listing on Funda.

Want to know more about private sales?

If you are interested in a private sale, contact the Qualis agent in your area for a no-obligation consultation.

In a private sale, agents search specifically within their own network for potential buyers who suit the home. Think of house hunters who have already shared their requirements, contacts from the client database and connections with other agents.

At Qualis we use the national network of 60 affiliated agents. A home can therefore be brought to the attention of tens of thousands of suitable candidates outside the local area, without being publicly for sale. The sale stays discreet, while the home is still offered directly to potential buyers.

With private sale, you sell your high-end property discreetly and with complete privacy. There are no listings on Funda and no 'For Sale' sign in the garden.

Private sale via Qualis

Qualis real estate agents devote just as much attention to your property as they would for a standard sale. They have the same array of premium marketing tools at their disposal to ensure a successful sale.

Depending on your preferences, we showcase your property within the Netherlands' largest 'secret' inventory on Qualis.nl and present it to the extensive database of prospective buyers held by our 60 Qualis agency offices. We can also incorporate additional media and resources targeting both the Dutch and international markets, allowing you to reach a highly interested target audience with precision.

If a silent sale does not meet your expectations after all, the property can simply be listed for regular sale without any negative impact. In short, it is a promising sales strategy that we would be happy to tell you more about.

A common reason to choose a private sale is peace and privacy. Selling your high-end home this way means no sign in the garden and no advertisement on Funda. A Funda listing quickly generates thousands of views. The vast majority of those viewers are not potential buyers. If you would rather avoid that, a private sale is the answer.

A private sale can also be used to explore the sales possibilities of your home, including timing and asking price, without communicating this through various channels.

With a Qualis private sale we bring your home to the attention of the right audience: people who live and search in the high-end segment. You can count on genuinely serious candidates.

Would you like to know what a private sale could mean for your home? We are happy to tell you more about this promising sales strategy.

Whether a private sale yields more than a public sale depends on the home, the market and the target group.

In a private sale, a home is offered specifically to a selected group of potential buyers. The aim is not to arrange as many viewings as possible, but to reach buyers who are specifically looking for a home with these features and in this price range.

For distinctive villas, country houses and penthouses this approach can be effective. When a home matches a buyer's wishes well, that can strengthen the starting position in negotiations. The sale also stays out of the public eye. The home is not visibly for sale for a long time, and any price changes are not public. That can be favourable for the home's market position.

A private sale does not guarantee a higher selling price. It can, however, lead to a sale in line with the market, with more privacy and less disruption.

A Qualis agent can assess whether a private sale, a public sale or a combination of the two is the best fit for your home.