Qualis.nl is an important marketing tool of Qualis and its agents. The website distinguishes itself in the market through a market-wide, dynamic and a professional presentation of exclusive homes in the middle and higher market segments. Because all 55 Qualis agents actively make use of Qualis.nl, the website is always up-to-date and has a fine reputation within the exclusive target group.
With Qualis Share both the real estate agent and the owner can generate more attention for the property. Unique business cards are created for each listing. These business cards can refer to the detail page of that particular house. With Qualis share, the owner can easily share and promote the house within his or her own network.
Qualis Magazine is a glossy lifestyle magazine with interesting editorial articles about living, lifestyle, art and culinary matters. These articles have been supplemented with exclusive housing offers from the agents affiliated and selected by Qualis. The Qualis real estate agents have selected properties throughout the Netherlands in the higher market segment. Through the magazine, the selected listings are guaranteed to be brought to the attention of the designated target group on a national level. The digital version of Qualis Magazine is Qualis e-Magazine, which is sent quarterly by email with every edition of Qualis Magazine to a very large group of subscribers.
This full color magazine presents more than 250 pages of exclusive houses and is sent twice a year to, among others, the residents of homes that are currently for sale in the middle and higher price segments. It has been found that in this segment in around 70% of the cases people first sell the property before searching for a new home (source: Funda). The listings in Qualis Gallery will therefore be brought to the attention of those who will likely purchase a home in the coming months, at the right time. The results of this highly focused market approach have strengthened our mentality that the sales mediation of exclusive real estate is and always should be tailor-made. The digital version of Qualis Gallery is Qualis e-Gallery.
A full color Qualis page is included 12 times a year in a Saturday edition of the financial newspaper. These pages present a selection of current Qualis listings and refer to Qualis.nl for additional photos and information. The monthly advertising pages in the FD always lead to an increase in the number of visitors to Qualis.nl and Funda.nl. Partly thanks to this initiative, Qualis has acquired a remarkably strong position within the exclusive target group.
Social media have become an indispensable part of Qualis marketing. General information and news are, among other subjects, brought to attention on Facebook and YouTube, and the new listings are automatically promoted on Twitter and Facebook. Exceptional photos of houses, interiors, gardens, bathrooms and swimming pools are regularly published on Pinterest, which in turn redirect to the relevant property on Qualis.nl.
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The Qualis Magazine is published and distributed four times a year, contains around 150 pages and gives you an overview of the most exquisite houses in the Netherlands and abroad. Stay up-to-date on the latest trends and developments in real estate and the housing market and enjoy a fair share of art, travel and culinary enjoyment in the Qualis Magazine.
Many homes in top locations are sold through private sales.The 55 agents of Qualis have a number of these listings in their portfolio. If you are interested in the private sales properties in the high-end segment, register here and Qualis will gladly inform you.
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